We believe that all people posess the ability to be great. But so often, so many never tap into their potential. Sometimes due to their environment, their influences, their circumstances... This potential only then exists as unrealized energy, waiting to be released...

Many don't unleash their full potential because of fear. Fear of judgement to what others would think. Fear of failure. Fear of success...

We believe the act of overcoming this fear breaks down the wall holding us back from the most fulfilled version of ourselves. We make premium garments for those who choose to break down this self-imposed wall.

Hand stitched, hand printed, and hand dyed in Los Angeles, CA, every item in our collection is constructed with painstaking detail to ensure the most comfortable fit, for those who go the hardest.

We understand that not everyone has the resources to fuel their dreams - this is why we donate 15% of our profits to ambitious, talented, & underprivileged kids who want to start their own businesses but don't have the means to get started.

Our mission is identify, guide, and provide entrepreneurial opportunity to vulnerable kids from inner-city // low-income communities. We believe that people from every walk of life have the potential to be great, and permanently reshape our world for good.